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About Recode 2027
About Recode 2027
The IAA World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc.
IAA Malaysia and Kuala Lumpur City will host the 46th IAA World Congress in Kuala Lumpur, Malaysia from April 21-23, 2027, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do.
The IAAWC is the largest marketing & communications technology gathering comprising marketing, media, creativity, communication, technology, and education.
President of IAA Malaysia & Organising Chairman of the IAA World Congress 2027
President of IAA Malaysia & Organising Chairman of the IAA World Congress 2027
Greetings, everyone! I am pleased to announce that the 46th IAA World Congress will be held in Kuala Lumpur, evolving from the first of its kind last time in Penang in 2024.
This Congress is not just an event; it's a celebration of ideas, held under the theme 'RE-CODE, for Better: Better Life, Better World, Better Business.' Join us in the enchanting Kuala Lumpur, home to the Petronas Towers.
Immerse yourself in the celebration of diversity, heritage, and vibrant arts that define KL's unique spirit. As we gather, we commemorate the 88th Anniversary of IAA Global, the 33rd Anniversary of IAA Malaysia, and World Earth Day.
But that's not all. You are in for a stellar line-up of speakers-industry titans, thought leaders, and innovators who will delve into topics that matter. Explore cutting-edge insights, discover new perspectives, and take away actionable strategies to elevate your brand.
Join us as we RE-CODE together-explore ideas, find inspiration, and rejuvenate your spirit.technology, and education.